Target audience

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I have researched target audience, and I found that aiming my wyke college magazine at both male and females will be most appropriate, as it is a wider audience. This will range from ages 16-19 as this is the age area students go to college. The target audience will be aimed at college students which attend the college. This will be shown by including a student on the front page of the magazine and a masthead called 'Wyke'. Naming the magazine 'Wyke' will be visible to the students so they know that it is aimed at them. For example, school pupils would not buy this as they don't attend the college so wouldn't be interested in it.